Tim Scott and I have written a third version of our practical guides to using social media. This time, it is aimed at the busy business leader.
The time for social leadership is now. To engage with customers and employees alike, to create a personal brand, to lead authentically and openly. To share and collaborate in a different way. To role model the digital skills that all organisations need now and tomorrow.
It is still a rare thing to see leaders using social media really well. There are some excellent examples but they are few and far between. Previous research into Fortune 500 CEO’s found that whilst most of them could be found on LinkedIn, they weren’t exactly active. Those that had managed to find their way to other platforms like Twitter still weren’t really all that social.
This book is, as with all of my books with Tim Scott, about practicality. There is advice on picking the right platforms, getting started, taking your organisation with you, and how to avoid social media fails. We hope that it also makes a compelling case to why leaders should use social media and encourage their organisations to do the same.
Next week, to complement the book, we begin a blog series on social leadership, by interviewing examples from a range of sectors and organisations – talking to the people that already do it well in order to find out why and how they do it. Look out for the hashtag #SocialLeaders on Twitter.
You can follow the series here and if you want to read the book, here’s the link!