In a word, don’t. Just don’t.
Yesterday, a reader of my blog sent me a letter. She works for a SME in the UK, and the CEO has written to all employees in order to ‘help them understand’ the key issues around the forthcoming European referendum.
Only, it wasn’t so much a helpful guide as a list of reasons why he thought they should vote ‘leave’. His method of ‘help’ was to regurgitate much of the leave campaign rhetoric. Including some of the slightly dubious stuff. Essentially it was his opinion; what he thinks might be best for his business and sent to all his employees.
Here’s the thing. If someone wants to better understand the issues before deciding how to vote then there are plenty of ways that they can go about it. Watch a debate, read widely – from both sides of the argument. But voting the way your boss thinks you should is no way to make a decision. You might as well just read The Sun and be done with it.
As employers we have many responsibilities. Attempting to influence people in how to vote isn’t one of them.